Progressive Enterprises and Affinity ID brought home both the gold award within the multichannel marketing category and the platinum award for general excellence at the NCDM 2010 Database Awards. Grocery chain Progressive uses data-driven rules, applied to its Onecard mySpecials program, to promote weekly specials via the Web and e-mail on an individual-customer basis. The program also delivers trend reports to executives which help assess the impact of marketing, competitor or environmental activity against key customer and store metrics.
The silver award in the multichannel marketing category went to Alcon and Relationship Marketing Inc. for a physician-targeting campaign designed to increase nasal spray sales. FedEx and Epsilon took the bronze for their Game Time campaign, which highlighted FexEx