NFL Sponsor Verizon Lighting the Empire State Building

Posted on by Jasmine Brown

Verizon lights the Empire State Building on Wednesday, Jan. 29, 2014 in New York. (Photo by Charles Sykes/AP Images for Verizon)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.