MVPro is new award this year awarded to the agency with the most award-winning campaigns for multiple brands. This year, that’s The Marketing Arm, which showed a diverse range of inspirational, responsive award-winning campaigns developed and executed for 12 different brands. The judges were wowed and so were we!
Here’s a look at the winning campaigns:
| Best Idea or Concept | Gold | Lay’s Do Us a Flavor |
| Best Multidiscipline Promotion | Gold | Lay’s Do Us a Flavor |
| Best Promotion Generating Brand Awareness | Gold | Lay’s Do Us a Flavor |
| Best Use of a Promotion Executed Outside the U.S. | Gold | Monster Joins Forces with Marussia F1 |
| Best Web-Based Promotion | Gold | AT&T My Journey |
| Best Cross-Platform Promotion Using Interactive Channels | Silver | Frito-Lay Multipack Skylanders |
| Best Multicultural/Ethnic Promotion | Silver | AT&T 28 Days |
| Best Sponsorship or Tie-In Promotion | Silver | Tostitos Homecoming Party Bowl |
| Best Use of Event or Guerilla Marketing (More Than Five Venues) | Silver | State Farm Celebrate My Drive |
| Best Use of Social Marketing in a Promotion | Silver | Doritos/Mountain Dew Halo 4 Double XP |
| Best Use of Video | Silver | My Mother Was Nuts |
| Best Use of Public Relations | Silver | State Farm Celebrate My Drive |
| Best Web-Based Promotion | Bronze | American Airlines Bourne Legacy |
| Best Use of Public Relations | Finalist | Doritos/Mountain Dew Halo 4 Double XP |
