THE 2014 PRO AWARDS WINNERS ARE…..

The PRO Awards recognize outstanding promotion marketing!
The awards are the benchmark for outstanding creativity and stellar results
in the marketing industry, as judged by a jury of expert peers.
See who won, and more importantly, WHY they won!

Sign up here to be alerted about the 2015 PRO Awards Call for Entries.

Platinum PRO For The Overall Best Campaign Kmart Ship My Pants AGENCY: Kmart CLIENT: FCB Chicago

MVPro For The Most Award-Winning Campaigns For Multiple Brands Arc Worldwide Chicago

 

Best Campaign Executed On A Local/Regional Level Nike SB Skate Safari Barge AGENCY: BeCore CLIENT: Nike Northside Music Festival—Jameson Black Barrel Lounge AGENCY: Legacy Marketing Partners CLIENT: Pernod Ricard Call of The Cup AGENCY: The LOOMIS Agency CLIENT: Papa John’s Pizza

Best Campaign Generating Brand Awareness Kmart Ship My Pants AGENCY: FCB Chicago CLIENT: Kmart T-Mobile Un-Carrier Campaign AGENCY: Jack Morton Worldwide CLIENT: T-Mobile TIC TAC Flavour Faceoff AGENCY: Noise Digital CLIENT: Ferrero Canada Ltd

Best Campaign On A Budget (Under $250,000) Hostess Twinkie Minion Makeover AGENCY: Spark Alliance Marketing CLIENT: Hostess Brands, LLC Call of The Cup AGENCY: Arc Worldwide CLIENT: MillerCoors COVERGIRL Flamed Out Launch at Target AGENCY: Arc Worldwide CLIENT: P&G

 

Best Campaign Targeting A Specific Demographic Or Ethnicity Noches Del Capitan AGENCY: Cardenas Marketing Network CLIENT: Diageo-Captain Morgan Doritos & Mountain Dew: Every 2 Minutes AGENCY: The Marketing Arm CLIENT: Frito-Lay and PepsiCo Nike SB Skate Safari Barge AGENCY: BeCore CLIENT: Nike

Best Campaign That Uses A Holiday Theme #CIROCTheNewYear AGENCY: Blue Flame Agency CLIENT: CIROC Ultra Premium Vodka imbornto AGENCY: MSLGROUP CLIENT: March of Dimes AT&T Autumn Moon Festivals AGENCY: Cultur8 CLIENT: AT&T, Diverse Consumer

Best Cause-Based Campaign #CIROCTheNewYear AGENCY: Blue Flame Agency CLIENT: CIROC Ultra Premium Vodka The Literacy Store AGENCY: Leo Burnett and ARC Worldwide Chicago CLIENT: McDonald’s Corp. Drive 4 UR Community AGENCY: Team Detroit, Inc. CLIENT: Ford Motor Co.

 

Best Cross-Channel Campaign Game of Thrones Season 3 Integrated Campaign AGENCY: HBO CLIENT: HBO Child Hunger Ends Here AGENCY: TRIS3CT CLIENT: ConAgra Foods, Inc. Liquid-Plumr Scores In-Store with Hunky Plumrs AGENCY: TPN CLIENT: The Clorox Co.

Best Dealer, Sales Force Or B2B Campaign The Rising Stars Platform AGENCY:Momentum Worldwide CLIENT: American Express OPEN Off-Road Rated Tour AGENCY:TRIS3CT CLIENT:Kawasaki Motors Corp., U.S.A. If you want Better Security, Think like a Bad Boy AGENCY: Rapp/Doremus CLIENT: HP Software

Best Idea/Concept/Design SXSW 2013 AGENCY: PMK*BNC CLIENT: Samsung Mobile USA Kmart Ship My Pants AGENCY: FCB Chicago CLIENT: Kmart Canon’s Project Imaginat10n AGENCY: Grey Activation & PR CLIENT: Canon U.S.A. Inc.

 

Best In-Store Retail Cmpaign EffortLess Meals at Walmart AGENCY: FCB/RED CLIENT: Coca-Cola Child Hunger Ends Here AGENCY: TRIS3CT CLIENT: ConAgra Foods, Inc. Dove Men Mission:Care AGENCY: IN Marketing Services CLIENT: Unilever

Best Incentive Campaign Prevacid 24HR Perks Loyalty Program AGENCY: IC Group CLIENT: Novartis Consumer Health The IT Trick AGENCY: PHD US CLIENT: VMWare Samsung Galaxy Experience at ACL AGENCY: PMK*BNC CLIENT: Samsung Mobile USA

Best International Campaign Microsoft Hole in the World AGENCY: Inspira Marketing CLIENT: Microsoft The Power of Shunya AGENCY: Ogilvy Entertainment CLIENT: DuPont EOTech Millionth Sight Challenge AGENCY: EO Tech CLIENT: EO Tech The International Culinary schools at the Art Institutes Bose: Better Sound Comes Alive AGENCY: Live Nation Entertainment CLIENT: Bose

 

Best Multidiscipline Campaign Marooned on Malibu Island AGENCY: Circle One/Match Marketing CLIENT: Pernod Ricard—Malibu Rum Doritos & Mountain Dew: Every 2 Minutes AGENCY: The Marketing Arm CLIENT:Frito-Lay and PepsiCo Canon’s Project Imaginat10n AGENCY: Grey Activation & PR CLIENT: Canon U.S.A. Inc.

Best Sampling Or Trial Recruitment Campaign 2013 Porsche World Road Show AGENCY:Momentum Worldwide CLIENT:Porsche Cars North America Noches Del Capitan AGENCY: Cardenas Marketing Network CLIENT: Diageo Windows Phone AGENCY: 206inc CLIENT: Microsoft

Best Sponsorship Or Tie-In Campaign How Does The Man Of Steel Shave? AGENCY: Concept One CLIENT: Gillette Duck Tape—Experience & Pop-Up Shop AGENCY: Pro Motion Inc. CLIENT: ShurTech Brands, LLC Chopped Challenge AGENCY: Match Marketing CLIENT: The International Culinary schools at the Art Institutes

 

Best Use Of Content Marketing Duracell NFL—Derrick Coleman “Trust Your Power” AGENCY: Team Epic CLIENT: Procter & Gamble Canon’s Project Imaginat10n AGENCY: Grey Activation & PR CLIENT: Canon U.S.A. Inc. Red Bull “Daily Grind” AGENCY: rEvolution CLIENT: Red Bull North America

Best Use Of Event Or Guerilla Marketing (Five Venues Or Less) FX The Americans AGENCY: AWESTRUCK Marketing Group CLIENT: FX Networks FX The Americans Submarine Stunt AGENCY: LeadDog Marketing Group CLIENT: FX Networks Syfy’s Defiance Container Village AGENCY: Sub Rosa/Maxus/Ignited CLIENT: Syfy

Best Use Of Event Or Guerilla Marketing (More Than Five Venues) HP Mobile Print Tour AGENCY: Infinity Marketing Team CLIENT: Hewlett Packard Co. QUESOBAGO AGENCY: Aspen Marketing CLIENT: ConAgra Progressive IMS AGENCY: match action CLIENT: Progressive Insurance

 

Best Use Of Games, Contests, Sweeps Doritos & Mountain Dew: Every 2 Minutes AGENCY: The Marketing Arm CLIENT: Frito-Lay and PepsiCo Win a Dart. Date a Winner. Sweepstakes AGENCY: Sync Marketing & Meredith Xcelerated Marketing CLIENT: Chrysler Group LLC Wrigley: Rock Paper Skittles AGENCY: Catapult CLIENT: Wrigley

Best Use Of Influencer Marketing Boardwalk Empire Influencer Marketing AGENCY: HBO CLIENT: HBO Fiesta Movement: The Sequel AGENCY: Team Detroit, Inc. CLIENT: Ford Motor Co. Project Runway Designers Reunion – Fashion Week 2013 AGENCY: Infinity Marketing Team CLIENT: Hewlett Packard Company & Intel

Best Use Of Shopper Marketing Pantene Weather Program AGENCY: Arc Worldwide CLIENT: P&G UEFA Champions League AGENCY: Cultur8 CLIENT: Heineken EffortLess Meals at Walmart AGENCY: FCB/RED CLIENT: Coca-Cola

 

Best Use Of Social/Viral Marketing In A Campaign Kmart Ship My Pants AGENCY: FCB Chicago CLIENT: Kmart Red Stripe Super Bowl AGENCY: Colangelo CLIENT: Diageo-Guinness USA How Does The Man Of Steel Shave? AGENCY: Concept One CLIENT: Gillette

Best Use Of Video Test Your Cleaning Logic AGENCY: TRIS3CT CLIENT:Kimberly-Clark Corp. Cougar Town has a Target Date AGENCY: Turner Entertainment Networks CLIENT: Target Liquid-Plumr Scores In-Store with Hunky Plumrs AGENCY: TPN CLIENT: The Clorox Co.

Best Vehicle-Based Campaign World Vision Experience Kisongo Trek Tour AGENCY: MRA Experiential Tours & Equipment CLIENT: World Vision Budweiser Mobile Brewmaster Tour AGENCY: Switch-Liberate Your Brand CLIENT:Anheuser-Busch InBev Cross Country Cookout AGENCY: History CLIENT:History

 

Best Web Based Campaign Live It. Share It. Win It. AGENCY: Upshot CLIENT: Crown Imports Bates Motel 12 Rooms Website AGENCY: A&E Television Networks CLIENT: A&E Television Networks Every Day is a Gift AGENCY: Alcone CLIENT: Bayer Aspirin

Best Wireless Campaign Be The Fan AGENCY: The Marketing Arm CLIENT: AT&T AT&T / Adult Swim Bump Builder AGENCY: Adult Swim CLIENT: AT&T/MEC Discover Your Powers With Norton AGENCY: Arc Worldwide CLIENT: Symantec

Most Innovative Communication Strategy Cotton 24-Hour Runway Show AGENCY:Jack Morton Worldwide CLIENT:Cotton Inc. Pantene Weather Program AGENCY:Arc Worldwide CLIENT: P&G The Book Thief: Imagine a World Without Words AGENCY: Allied Integrated Marketing CLIENT:Twentieth Century Fox