DENNY’S: restaurants are giving members of its Real Breakfast Club an extra incentive to visit. Members this week received three coupons for free breakfast and lunch with the purchase of a meal. The promotion is a follow-up to the company’s nationwide Grand Slam breakfast giveaway following the Super Bowl this month.
BEST WESTERN: is giving members of its rewards program an incentive to book a stay. The hotel chain is offering double points, miles or credits to Best Western Rewards members who stay this spring. Guests must register for the promotion and stay at least two nights through April 5. In addition, the chain is out with a sweepstakes that offers the chance to win 1 million Best Western Rewards points, good for up to 125 free nights at more than 4,000 hotels worldwide.
AMERICAN EXPRESS: has added Carey International and Epson America to its Open savings program for small business owners. Members can now receive a 5% discount on Carey International’s chauffeur and luxury ground transportations services and on the purchase of Epson printers, projectors and scanners. The savings program claims to have saved participating business cardmembers $300 million in savings since 2004. Other partners currently include Federal Express, Delta Airlines, JetBlue Airways, Hyatt Hotels, Hertz, Barnes & Noble and StubHub.
THE INCENTIVE MARKETING ASSOCIATION: has partnered with the Loyalty Expo to expand its reach in the incentive marketplace. The IMA will be a sponsor of the 2009 Loyalty Expo, which will take place May 31 to June 2 in Hollywood, Florida at the Westin Diplomat. Information about the Loyalty Expo is available online.