Posted on by Patty Odell

The message in this print ad is if Dad got all of his kids to the table and their eating their vegetables and world war three hasn’t broken out, that’s a good dad.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.