SiriusDecisions Summit Focuses on B2B Growth

Posted on by Patrick Gorman

The SiriusDecisions 2014 Summit in Orlando last week brought more than 2,000 marketing and sales professional together for a deep dive into SiriusDecisions’ latest research and studies. The big message for B2B attendees was that a period of growth has already begun, and marketing and sales teams need to be prepared to make the most of it.

The inaugural “SiriusDecisions B-to-B Confidence Index” study unveiled at the conference focused imageson the current state of b2b growth, and included input from professionals across 25 different industries. The results were very positive, with 90 percent of respondents expecting to grow their businesses in 2014.

“We are moving out of the productivity era and into an area of business optimism with a keen focus on growth,” says John Neeson, cofounder/managing director of SiriusDecisions.

The SiriusDecisions team also highlighted five key areas for growth in the year ahead: entering new markets, expanding to new buyers, launching new product offerings, growth through acquisitions and growth through improved productivity. The critical issues facing those growth areas that could inhibit growth are sales execution, speed to market, managing more informed buyers and the complexity of the buying process.

What steps can teams take to make the most of the info presented in these studies? Marketing teams need to align change initiatives to buyer outcomes and leverage analytics to drive investment decisions and measure results. Sales teams should enable reps with the knowledge, skills and assets required for better conversations with customers, and develop a strong discipline in hiring and retaining sales talent. Product teams must remember that innovation and speed to market are the keys to success, and to create their message with a buyer’s perspective in mind.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

TRCO MARKETING WUNDERMAN VERTICAL MARKETING NETWORK UPSHOT TWO/TEN TRACK MARKETING GROUP TPN TIPTON & MAGLIONE TIC TOC TEAM EPIC TEAM ENTERPRISES TEAM DIGITAL PROMOTIONS THE STRATEGIC AGENCY SWITCH SOURCE MARKETING SOHO EXPERIENTIAL SLANT SCOUT SPORTS & ENTERTAINMENT RYAN PARTNERSHIP RUBIK MARKETING REVOLUTION RE:FUEL AGENCY REDPEG MARKETING RED MOON MARKETING PSE-PACKAGED SPORTS AND ENTERTAINMENT PRO MOTION PRIZELOGIC POWERPACT PGW EXPERIENCE NEXT MARKETING NATURAL SELECTION PROMOTIONS MOMENTUM WORLDWIDE MKTG MIRRORBALL MICHAEL ALAN GROUP MASTERMIND MARKETING MATCH MARKETING GROUP THE MARS AGENCY MARKETVISION MARKETING WERKS THE MARKETING STORE MARKETING RESOURCES MARKETING LAB THE MARKETING ARM MARKETING ACTIVATIONS GROUP MARDEN-KANE LIVE NATION MEDIA & SPONSORSHIP LIKEABLE MEDIA LEGACY MARKETING PARTNERS LEADDOG MARKETING GROUP LAUNCHFIRE LAGARD´ERE UNLIMITED KICKING COW PROMOTIONS JACK MORTON WORLDWIDE INTERACTIONS THE INTEGER GROUP INSPIRA MARKETING IN MARKETING SERVICES IC GROUP HMT ASSOCIATES, INC. HELLOWORLD GROW MARKETING GOOD SOLUTIONS GROUP GOLDNFISH MARKETING GROUP LLC GMR MARKETING GEORGE P. JOHNSON GEOMETRY GLOBAL GENERATION Z MARKETING GAGE MARKETING GROUP FUSE, LLC FORMULA STREET INC. FLUENT FCBX FCB/RED FAME ESCALATE THE ELEVATION GROUP EASTWEST MARKETING GROUP DON JAGODA ASSOCIATES DEPARTMENT ZERO CONCEPT ONE COMMUNICATIONS COLLABORATIVE MARKETING GROUP COLANGELO CATAPULT CARDENAS MARKETING NETWORK BRANDFORCE BRAND CONNECTIONS BLUE CHIP MARKETING WORLDWIDE BFG COMMUNICATIONS BECORE BDA ATTACK! MARKETING A2G ARC ALL TERRAIN ALLIED INTEGRATED MARKETING ALLIED EXPERIENTIAL ALCONE ACTIVENT MARKETING, LLC THE A TEAM