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Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media
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2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
When AI-Generated Customization Goes From Personalized to Creepy
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Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival
How Three Brands are Using OOH to Amplify Gamification Strategies
State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
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Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene
Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade
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