How to Perfect the Art of Above-the-Fold Design for Landing Pages

Posted on by Chief Marketer Staff

Scott Martin (Unbounce)

Newspaper above the foldNewspapers might be slowly riding into the sunset, but they still hold valuable lessons for online marketers designing landing pages – specifically for the area known as “above the fold.” When choosing which elements to display above the fold, marketers should start with a “how to” headline, set a specific conversion goal and keep things simple, among other things.


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