PCH Kicks Off Prize Patrol $10 Million Sweeps

Posted on by Chief Marketer Staff

Publishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home.

The Enter Today, Win Tomorrow!” sweeps includes daily prizes ranging from $100 to the grand-prize $10 million, which will be given to the winner on Feb. 28. The campaign began Monday and runs through Feb. 28.

Through Feb. 16, consumers can go to PCH.com to complete an entry form. A count-down clock at the site ticks off the timeframe for announcing the next daily prize winner.

The well-known head of the Prize Patrol, Dave Sayer, will deliver the prize during a live commercial airing on NBC Nightly News. Sayer has worked with PCH for 25 years delivering prizes to winners in all but two of the 50 states.

Publishers Clearing House has awarded nearly $200 million since it began its sweepstakes program in 1967.

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