PR Measurement Guide

Posted on by webdesign

NASDAQ PR Measurement Guide Whitepaper Cove“Are you measuring what’s easy or what really matters to your executive team? It’s a tough question and we know demonstrating the impact of your PR efforts is no simple task. We’re here to help.

Nasdaq and Ragan Communications have joined forces to bring you PR Measurement That Matters, a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.

  • How to connect your activities to results your executive team really cares about
  • Which PR metrics really matter and how to track them
  • Why it’s critical to measure outcomes in addition to output
  • How Adobe, McDonald’s USA and Roche measure PR”

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

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