Influencer Guide

Posted on by webdesign

Acxiom Ebook Cover“The increased focus on influencer engagement by communication pros not only highlights the continuing convergence of PR and marketing, it’s a testament to the power and value of thought leaders and their ability to drive action within their communities. The increased focus on influencer engagement by communication pros not only highlights the continuing convergence of PR and marketing, it’s a testament to the power and value of thought leaders and their ability to drive action within their communities."

In our new guide, “How Influencers and Content Marketing Can Help Build Your Brand,” you’ll get practical advice on how to improve influencer engagement and integrate it more effectively into your communications strategy, including steps designed to enable you to:

  • Identify influencers relevant to your industry
  • Build and maintain positive influencer relationships
  • Develop inspiring content and get it into the hands of influencers

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

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