Delivering a Great Customer Experience

Posted on by webdesign

Acxiom Ebook CoverTo create a meaningful connection with any consumer, we must piece together the many fragments of data that define her. We must have the means to differentiate her from others with her name. And we also must strive to recognize and leverage a variety of insights on her preferences. When we can do all of these things, we can deliver the most relevant, convenient and personalized customer experience possible.

Find out how. (Download ebook)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.