Crisis Communication Guide

Posted on by webdesign

Acxiom Ebook Cover“It’s coming. Your next crisis. The trouble is you don’t know what it will look like or when it will hit. The only thing you can do is develop a game plan. Or rather, a playbook with plans to manage a variety of scenarios. You need to prepare for the unexpected. Our new guide can help.

Get your copy of How to Build a World-Class Crisis Communications Playbook. This guide will provide you with practical tips and expert advice on how to improve your crisis and issue management through thoughtful preparation.”

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

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