In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs.
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
AI Helps JP Morgan Chase Boost Customer Engagement
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.
Profiles & Campaigns
Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.