Consumer Marketing

sports marketers

3 Ways Sports Marketers Can Improve ROI

With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports.

B2B Marketing

Tips for Great Webinars in 2018

- B2B

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?

Evolving Your Sales Meeting for 2018

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.