How to Optimize Your Email Subject Lines: 4 Ideas

Posted on by Chief Marketer Staff

Margaret Farmakis (Return Path)

Email subject linesSubject lines might not be the most exciting topic in the world, but the fact of the matter is that subject lines are the “catalyst for email response and engagement.” Marketers can’t afford to ignore them in favor of the sexier elements of email campaigns. Incorporating special characters is just one of four key tips for optimizing your email subject lines.

Making the Most of the Inbox – Using Email to Drive Engagement and Relationships
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Email is the go-to channel from quick follow-up on inquiries for many organizations to nurturing potential buyers down through the demand ge…

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Making the Most of the Inbox – Using Email to Drive Engagement and RelationshipsCheck out this related B2B LeadsCon Event! Email is the go-to channel from quick follow-up on inquiries for many organizations to nurturing potential buyers down through the demand ge… View AgendaRegister Now