Office Depot NASCAR Small Biz Campaign Gets Viral

Posted on by Chief Marketer Staff

Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support.

The sweepstakes, to be dubbed “Official Small Business of NASCAR Courtesy of Office Depot,” runs through June 22, with companies entering at http://www.officedepotracing.com. The payoff is having their business name plastered on the TV panel of the No. 99 Ford driven by Carl Edwards at the Kansas Speedway on Sept. 28, and the remainder of the season, along with primary sponsor Office Depot.

This year’s fourth annual contest includes a viral “Connect with Carl” element, enabling entrants to send a customizable audio e-mail message featuring Edwards. The idea is to encourage recipients to file an additional nomination for that business on the Office Depot site, effectively improving their odds of winning.

“We think people will spend a lot more time on the site and pass it along. It’s a fun element,” said Office Depot spokeswoman Mindy Kramer. “This is giving businesses a chance to spread the word that they’re in the hunt.”

Each business entering the contest will have a password and its own Web site to track nominations and transmit e-mails. They can also submit an additional entry each day via that page.

The contest prize package also includes a $10,000 small business makeover, a VIP race experience at Kansas Speedway, a logo and Web site design by Logoworks, a two-year membership to Lifelock Identity Theft protection service for 10 employees and private primer on the NASCAR business by a group of NASCAR executives.

Some 50,000 businesses participated in the promo last year. Wunderman and Office Depot jointly developed the “Connect with Carl” concept.

For more stories on games, contests & sweeps

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

TRCO MARKETING WUNDERMAN VERTICAL MARKETING NETWORK UPSHOT TWO/TEN TRACK MARKETING GROUP TPN TIPTON & MAGLIONE TIC TOC TEAM EPIC TEAM ENTERPRISES TEAM DIGITAL PROMOTIONS THE STRATEGIC AGENCY SWITCH SOURCE MARKETING SOHO EXPERIENTIAL SLANT SCOUT SPORTS & ENTERTAINMENT RYAN PARTNERSHIP RUBIK MARKETING REVOLUTION RE:FUEL AGENCY REDPEG MARKETING RED MOON MARKETING PSE-PACKAGED SPORTS AND ENTERTAINMENT PRO MOTION PRIZELOGIC POWERPACT PGW EXPERIENCE NEXT MARKETING NATURAL SELECTION PROMOTIONS MOMENTUM WORLDWIDE MKTG MIRRORBALL MICHAEL ALAN GROUP MASTERMIND MARKETING MATCH MARKETING GROUP THE MARS AGENCY MARKETVISION MARKETING WERKS THE MARKETING STORE MARKETING RESOURCES MARKETING LAB THE MARKETING ARM MARKETING ACTIVATIONS GROUP MARDEN-KANE LIVE NATION MEDIA & SPONSORSHIP LIKEABLE MEDIA LEGACY MARKETING PARTNERS LEADDOG MARKETING GROUP LAUNCHFIRE LAGARD´ERE UNLIMITED KICKING COW PROMOTIONS JACK MORTON WORLDWIDE INTERACTIONS THE INTEGER GROUP INSPIRA MARKETING IN MARKETING SERVICES IC GROUP HMT ASSOCIATES, INC. HELLOWORLD GROW MARKETING GOOD SOLUTIONS GROUP GOLDNFISH MARKETING GROUP LLC GMR MARKETING GEORGE P. JOHNSON GEOMETRY GLOBAL GENERATION Z MARKETING GAGE MARKETING GROUP FUSE, LLC FORMULA STREET INC. FLUENT FCBX FCB/RED FAME ESCALATE THE ELEVATION GROUP EASTWEST MARKETING GROUP DON JAGODA ASSOCIATES DEPARTMENT ZERO CONCEPT ONE COMMUNICATIONS COLLABORATIVE MARKETING GROUP COLANGELO CATAPULT CARDENAS MARKETING NETWORK BRANDFORCE BRAND CONNECTIONS BLUE CHIP MARKETING WORLDWIDE BFG COMMUNICATIONS BECORE BDA ATTACK! MARKETING A2G ARC ALL TERRAIN ALLIED INTEGRATED MARKETING ALLIED EXPERIENTIAL ALCONE ACTIVENT MARKETING, LLC THE A TEAM
×