The sports arena known as SBC Center in San Antonio, TX, has been renamed the AT&T center as part of a marketing campaign that the telecommunication giant has adopted since being acquired by SBC Communications last year.
“It’s really huge to have our name on such a recognized sports facility especially one that’s home to the NBA championship team San Antonio Spurs,” said AT&T spokesperson April Borlinghaus.
AT&T will replace branding at the center throughout the year. Initially, the AT&T Center logo will be evident on banners and on signage most visible to television cameras including those on the Spurs basketball court.
SBC retained the AT&T name as part of its acquisition deal and the Spurs entered into a 20-year $41 million naming-rights sponsorship with the new entity. The 18,500-seat arena has been home to the Spurs since 2002 when it was completed. The facility hosts more than 200 events each year including men’s and women’s professional basketball games, professional hockey games, the San Antonio Stock Show and Rodeo, concerts, conferences and others.
The AT&T name will also be branded at the Cotton Bowl stadium in Dallas.