Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand.
Eight million specially marked packages of Frigo Cheese Heads string cheese will carry an offer for a free 16-pack of Crayola Pip-Squeaks washable markers with three proofs of purchase and $1 shipping and handling. Riddles and jokes will appear on each individual cheese stick wrapper.
A full-page FSI with $2 off coupons drops Oct. 7 to 28 million households.
A microsite at frigocheeseheads.com visitors can play games and download pictures to color. People can also find nutrition information about their favorite Frigo string cheese product on the site.
P-O-P, in-store signage and online marketing also support the promotion.