Procter & Gamble is pushing its Children’s Safe Drinking Water program with a new social media campaign for women bloggers that will land one of them on a clean water expedition in Africa and the opportunity to write an exclusive story about the journey.
P&G said it is capitalizing on the power of influential female bloggers and online communities to inspire action to help people in need of clean water.
To participate, bloggers must write an original post of 200 words or more about why they would like to participate as a “Change Agent” on the weeklong expedition to Africa this fall. Dr. Greg Allgood, the director of CSDW, will accompany the winner. Bloggers can promote their posts on Twitter with the hashtag #paid ad.
The Give Health Clean Water Blogivation kicked off at the BlogHer 2010 Conference last week in partnership with Changents.com. At the site, participating bloggers can get a voting widget to embed in their blog post. The blogger with the most votes on Aug. 27 will be the grand-prize winner. P&G will also make a $15,000 donation to the winner’s choice of a nonprofit drinking water charity.
For every post and vote, P&G will donate a day of clean water to a person in need.
“Blogivation is a unique engagement campaign that uses the power of digital storytelling to link online consumer actions with offline community impacts,” P&G said in a release.