HOME > NEWS > ONLINE MARKETING EFFORTS EXPANDED AT BAYLER BOATS
 

Online Marketing Efforts Expanded at Bayler Boats

By Mar 13, 2007

Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency.

Online test advertising results have been phenomenal, according to Matt Guilford, director of marketing at Bayler, a Clearwater, FL-based manufacturer of fiberglass boats. Data generated from online advertising has been applied to the company’s offline marketing channels.

“In just over a year, our online advertising evolved from a minor experiment to become the cornerstone of our advertising,” Guilford said in a statement.