Nissan is revving its marketing partnership with Microsoft.
The car maker will sponsor Xbox games, embed dealerships into local map searches and utilized Microsoft’s pay-per-click ad platform.
The initiative enables Nissan to reach consumers across Microsoft channels including MSN, Windows Live, Live Search, Xbox and Windows Mobile, Microsoft said.
To fuel the partnership, Nissan and Infiniti dealerships will be embedded into Microsoft’s Live Local Search mapping function supported by geo-targeted advertising. Nissan will also sponsor the console game Forza Motorsport 2 on Xbox 360 and a global tournament on Xbox Live. Sister brand Infiniti sponsors a co-branded “blogazine” (a hybrid blog and magazine) on MSN, called “Open for Design.”
In addition, Nissan will use search advertising with Microsoft adCenter, the company’s pay-per-click service, and participate in pilot advertising programs within Windows Mobile (Windows applications for mobile devices) and Microsoft Office Live (business applications).
“Nissan’s target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly,” said Jan Thompson, VP-marketing for Nissan. “Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network.”
Franklin, TN-based Nissan did not disclose terms of the expanded partnership.