The National Football League and Players, Inc. will hold a text-messaging contest for viewers to choose the most valuable player on Super Bowl Sunday.
On Sunday, FOX Sports broadcasters will announce the in-game promotion where fans can text “MVP” to 88288 to receive voting instructions. The game is being held Feb. 6 in Jacksonville, FL.
Cadillac is the sponsor of the Super Bowl MVP program, and is the game’s official vehicle. The MVP will receive a Cadillac of his choice during a press conference in Jacksonville the day of the game.
THQ Wireless developed and will implement the mobile balloting campaign. The promotion is powered by Calabasas, CA-based THQ Wireless’ mobile messaging arm, Minick USA.