News Brief

By Feb 23, 2007

WAL-MART AND SAFEWAY: have joined the new produce branding campaign “Fruits & Veggies—More Matters” that the Produce for Better Health Foundation is launching on March 19 (PROMO Xtra, Feb. 20, 2007). The campaign, encouraging consumers to eat more produce, will run in 20,000 stores nationally through 33 retail companies that have licensed the “More Matters” brand from the foundation. So far, the Wilmington, DE-based foundation has licensed the brand to nearly 170 companies, including growers, shippers, packers and processors as well as retailers.