Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.
Customers who visit any Lane Bryant store through April 1 can enter the Closet of Your Dreams sweepstakes. One grand-prize winner will receive a $2,500 closet makeover by ClosetMaid, a $2,500 Lane Bryant wardrobe and help from a personal shopper to find the best fitting clothes. One first-prize winner will receive $500 in ClosetMaid products and a $500 Lane Bryant gift card.
Visitors to http://www.LaneBryant.com can download the entry form from the site and return it to a Lane Bryant store.
Online marketing, e-mail blasts, statement inserts and direct mail support the sweepstakes.