Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks.
The joint promotion, called Play Like a Kid, Pay Like a Kid, lets adults enter Six Flags’ parks at the kids’ admission price. The offer will run on 1 million boxes of Kraft Macaroni & Cheese, bundled in five-box value packs.
The promotional packages hit store shelves nationally in July. Consumers redeem the offer online, for up to six family members.
“This new partnership highlights more than ever that Six Flags is the place that favorite family-friendly brands come to reach their audiences,” said Lou Koskovolis, Six Flags executive vice president of corporate alliances, in a statement. “It’s an ideal opportunity for us to reach out to … millions of moms.”