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Huggies Breaks Potty Training Sweeps

By Jun 01, 2007

Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert.

The sweeps is the centerpiece of Huggies’ summer campaign for Pull-Ups training pants, pegged to Potty Training Awareness Month, which is June.

One winner gets a daylong visit at home from one of Huggies’ “potty training partners,” who’ll give advice on the process, from recognizing when a toddler is ready, to tracking and rewarding success. The prize also includes a potty seat, stickers, and supply of Pull-Ups. Parents enter online at Pull-Ups.com or via Pull-Ups’ toll-free “Totline.”

Throughout June, the “Totline” will offer live advice sessions with the “partners,” a group of pediatricians, child psychologists and parenting experts. Callers also can ask for a Pull-Ups sample.

The “partners” also will post tips and real-life anecdotes on Huggies’ Web site in a monthly featured called “Potty Diaries.”

Kimberly-Clark is targeting parents of the 4 million toddlers who’ll graduate from diapers this year.

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