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How to Build Your E-Zine List

By Apr 27, 2005

Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.

The five levels of permission, from worst to best for consumers, are:

1. Opt-out: You obtain an e-mail address for a consumer (it doesn