The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.
Ads carry links to advertisers’ own branded sites for interactive demos, streaming video, and in-depth product content. Home Depot Direct, the division that manages HomeDepot.com, has already signed a handful of advertisers including fixtures marketer Moen, Inc. Home Depot Direct is a cornerstone to Home Depot’s strategy to expand beyond its retail stores.
“Our goal is to allow a few key vendor partners the opportunity to educate millions of home improvement consumers about their products,” said Home Depot Direct President Harvey Seegers in a statement.
The site gets 4 million visitors a week, with a total 2.5 billion page views per year. Its database has 6 million opt-in subscribers to e-mail newsletters.
Atlanta-based Home Depot already posts its newspaper circular on its site for consumers to browse; readers access a local version of the circular by ZIP code.