Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion.
An online video contest seeks the “most passionate” football fan for a chance to win a trip for four and tickets to a 2010 college football home game of their choice that includes a tailgating experience with catered food and beverages and, of course, Hershey products.
Called, “I’m a Big Fan,” the promo runs through Nov. 3. Participants must submit a video, three minutes or less, showing why they are a fan. Each week, five finalists videos will be selected and posted to the site for a public vote.
As part of the program, people who buy Hershey products can collect and redeem the wrappers for a free NCAA football team T-shirt. Specially marked displays at retail through December call attention to the offer. Participating products include Hershey’s Milk Chocolate Bars, Reese’s Peanut Butter Cups, Kit Kat Wafer Bars, PayDay Peanut Caramel Bars, Almond Joy Candy Bars and York Peppermint Patties.
“Partnering with NCAA Football is an exciting way for Hershey’s to help fans celebrate the loyalty and enthusiastic spirit they have for college football and their schools,” said Jody Cook, spokesperson for The Hershey Company. “The ‘I’m A Big Fan’ promotion lets fans embrace the thrill of competition and school spirit while also enjoying the delicious Hershey’s products they love.”
Eight weekly winners will receive a $1,000 Visa Gift Card and some Hershey’s branded college football gear. The weekly winners move to a final round of voting beginning Nov. 11 that will determine the winner. The videos can be spread through social media sites like Facebook, Twitter and Flickr.