Doritos is staging the final phase of its $1 million Super Bowl ad challenge, with consumers voting for one of five finalists eligible to win tickets to the Big Game.
The five final entries were winnowed from nearly 2,000 submissions in the third annual Doritos “Crash the Super Bowl” contest. The contestant with the winning entry has a shot at a $1 million prize if that ad is the top-rated one in the USA Today Ad Meter rankings that rates the popularity of the TV spots appearing during the game.
Voters can express their preferences online for one of the five ads daily through Jan. 25, and automatically have a shot at winning a pair of tickets to Super Bowl XLIII.
The five finalists, Joe Herbert of Batesville, IN; Oren Brimer of New York, NY; Eric Heimbold of Venice, CA, Chris Roberts of Burbank, CA, and Michael Goubeaux of Los Angeles—all chosen by a panel of Doritos judges—will each be awarded $25,000 and a trip to the Super Bowl in Tampa Bay to view the game from luxury suites.
“They are literally about to give Madison Avenue a run for its money,” Ann Mukherjee, Doritos group vice president of marketing, said in a statement.
While visiting on the Web site, those voting in the contest can view all of the 1,961 homemade ads that were submitted for the contest.