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Domino’s Launches Pizza Debate

By Apr 04, 2007

Domino’s Pizza is instigating a great debate around two popular pizza styles, and it’s asking customers to help settle the matter in an online vote.

The company is calling on consumers to settle a pizza debate over the tastier pie—the Philly Cheese Steak Pizza or the Brooklyn Style Pizza.

Visitors to Dominos.com are greeted by a delivery expert who hosts the site and guides people to three doors. Behind the first door, consumers can vote for their favorite pizza and the paint scheme associated with each for the #00 Domino’s Pizza Toyota, the NASCAR car that Domino’s sponsors.

The winning pizza will determine the paint scheme for Domino’s driver David Reutimann at the NASCAR Nextel Cup Series race at Talladega Superspeedway on April 29.

Fans who attend races at Texas Motor Speedway and Phoenix International Speedway this month can sample both pizzas and cast their vote at the onsite Domino’s Fan Fuel Zone display. Voting runs through April 26. Momentum Worldwide, St. Louis, and HF2 Solutions, Chicago, handle the Web site components.

Door No. 2 on the site lets visitors download free music from some of hottest bands from Philadelphia and Brooklyn. The giveaway, which hypes the Philly vs. Brooklyn debate, uses tracks that Domino’s acquired through its partnership with FreshTracksMusic.com. Since its February launch, Fresh Tracks Music has reported more than 140,000 Web streams of its tunes.

And behind door No. 3, visitors can watch Domino’s new 30-second TV spot from JWT, New York.

“People can log in and have some fun with the site,” Domino’s spokesperson Dana Harville said.

In its restaurants, Domino’s is offering a medium Philly Cheese Steak Pizza or a large one-topping Brooklyn Style Pizza for $9.99 for a limited time.

In a separate development, Domino’s Pizza has promoted Rob Weisberg to vice president of precision and print marketing.

In his new role, Weisberg will overseeing the company’s precision marketing and will spearhead the development of online ordering, e-mail and database marketing, as well as national print strategy planning.

Weisberg had been director of precision marketing, where he oversaw Domino’s online ordering service and overhauled the company’s e-mail marketing strategies.

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