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Dollar General, Pepsi Launch Buy and Play Sweepstakes

By Apr 14, 2009

A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks.

The sweeps supports Dollar General’s sponsorship of Sarah Fisher Racing in the Indy 500 offering a chance to win one of 10 grand-prize packages that include two tickets to the Indy 500 race on May 24 and a meet and greet with 28-year-old Fisher.

In addition, to keep people coming back to buy and play, one $100 Dollar General gift card will be awarded each day during the sweepstakes period, which runs through May 10.

To enter, people can purchase any Frito-Lay or AMP product—made by Pepsico—at one of the 8,4000 Dollar General stores, then visit
online to enter information from the register receipt.