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Datran Media Buys Lead Generator Top-Colleges.com

By Jun 25, 2008

Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.

The acquisition includes sub-sites, technology and advertising relationships in the education market. Terms have not been disclosed.

The search engine developed for Top-Colleges.com will be integrated with Datran’s e-mail, list management, database segmentation and advertising network offerings.

New York-based Datran was already a provider of marketing services for lead generation companies. For the past year it has been looking to purchase its own lead-generation company, according to Datran’s CEO Alan Laifer.

“Datran Media’s know-how and resources will be leveraged to quickly bring this business to new heights,” said in a statement Ryan Stevenson, director of client services at Top-Colleges.com.

The Web site generates enrollment leads for colleges, universities, training centers and other kinds of educational institutions, which pay for prospecting lists on a performance basis.

Prospective students searching Top-Colleges.com for information provide information about their education interests and geographic preferences for enrollment.

Top-Colleges.com reportedly generates 200,000 unique monthly online visitors per month.