Circuit City Stores Inc. tapped David L. Mathews to serve as its senior vice president and president of Circuit City Direct. Circuit City Direct operates circuitcity.com, customer call centers, business-to-business sales, direct consumer marketing. The unit will soon launch a catalog.
Mathews was most recently CEO Allasso Management Group, a direct marketing consulting practice. Before that, he was president and COO of Crutchfield Corporation, a direct marketer of consumer electronics, and senior vice president of marketing of eCustomers, Inc.
Mathews also spent three years with Dell Computer Corporation in various marketing roles including director of global marketing and director of consumer marketing, as well as working for 11 years with L.L. Bean Inc. in catalog, international retailing and Internet roles, including general manager of LLBean.com.
Mathews will report to senior vice president and chief marketing officer Fiona P. Dias.