Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel.
Visitors can customize their own hoodie using an online template that lets users mix color and patterns to form their own work of art. Submissions will be accepted through March 31. People can vote on their favorite design, and will ultimately choose the winner.
The top vote-getter will win a chance to have his or her creation sold as a limited edition hoodie and receive a $500 gift certificate. Champion will also award 12 semi-finalists with $100 gift certificates.
“The Hoodie Remix campaign is one of Champion’s innovative media initiatives in 2009,” Claire Edgar, Champion brand marketing director, said in a statement. “It fits perfectly with our ‘How You Play’ advertising campaign as the contest will challenge the creativity of our consumer, while engaging them and strengthening their connection with the Champion brand.”
More than 11,000 hoodies have been created since the contest began last week, Darren Paul, managing partner and co-founder of Night Agency, the firm handling the contest, said.
“We want to allow people to interact with the brand in a way they haven’t before and remind people how innovative Champion is,” Paul said.
Visitors can check out the latest designs on the site, as well as the 50 most liked. And if they like one submission best of all, they can download it as wallpaper onto their computers.
Champion, a Hanesbrands, Inc. brand, will name the contest winner on May 29.
Banner ads on sites include ESPN.com, MTV.com, People.com and MensHealth.com support the promotion. Night Agency is also passing out cards via street teams in New York City to help spread the word, Paul said. Social networks and blogs are other sources to help promote the contest. Users can add a widget on their sites to share information about it, he added.
“There’s a large amount of traffic coming through word-of-mouth,” Paul said. “People can spread the word. [Entries] are pouring in.”