Boston Market is luring customers with new menu options and a sweepstakes, which will award one winner with $50,000.
Customers can enter codes from their register receipts through April 16 for a chance to win. Codes can be obtained on the Web site.
One grand-prize winner will walk away with the cash prize. The company will award 68 other entrants with gift cards. One gift card, ranging in value from $5 to $50 will be given away each day during the eight-week promotion.
The promotion also includes a memory match game, which shows some of Boston Market’s low-calorie meal options. Visitors can also print restaurant coupons from the site.
Boston Market is using the sweepstakes to promote its various meal choices and new $5 Favorites Menu.
In-store signage, customer receipts, online marketing and newspapers ad support the sweepstakes, which ePrize is handling.