Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March.
This 15-city program will promote resourcefulness, energy efficiency and everyday environmental practices to help consumers save money, live healthier and conserve natural resources. The Living Green Tour will also feature green products from other presenting sponsors, including Pella Windows and Doors.
New York City is the first stop on the seven-month tour, which is anticipated to reach over 1 million consumers. Tour markets include Los Angeles, D.C., Miami, Atlanta, Nashville, Houston, Phoenix, and Las Vegas.
The tour will feature a traveling 2,500-square foot Better Homes and Gardens “Living Green Home” highlighting three functional eco-friendly rooms, integrated throughout with green products, materials and appliances. Environmental experts will be on hand to share how small changes can make a big “green” impact.
As the title sponsor, Green Works natural cleaning products will be integrated into the exhibit.
A viral “Go For the Green” campaign, hosted on BHG.com and sponsored by Green Works™ natural cleaners, will encourage consumers to commit to simple changes they can make in their homes weekly. An electronic petition confirms readers’ eco-commitment and allows them to pass on the Go Green campaign to a friend for a chance to win a hybrid vehicle or other prizes. Also, a customized calculator tool tracks savings on “green” practices around the home and reader involvement.
“Our consumers are passionate about home and keenly interested in everyday practices for living green,” said Gayle Butler, editor in chief of Better Homes and Gardens, in a statement. “This exhibit extends our green coverage beyond our magazine pages and Web site, offering consumers a hands-on opportunity to learn realistic steps to save money, save energy, and minimize their impact on the environment.”
The magazine has a circulation 7.6 million