The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
The Air Force is readying a 30-week “Healthcare Experience” tour to showcase healthcare careers in the service. The tour courts doctors, nurses and dentists with a hospitality area, holographic displays, games, kiosks and a virtual recruiter.
The tour runs June 24 through Jan. 19, 2007 with stops at medical conventions, centers and schools; career fairs; and, for general consumer awareness, at large non-medical events. USM&P, Marina del Rey, CA, handles the tour; GSD&M, Austin, TX, is lead agency for the Air Force.
The tour complements the Air Force’s consumer mobile marketing effort, the Cross Into the Blue Tour, which uses movies, exhibits and games to showcase Air Force careers. The tour targets young adults with a display of an F-16 cockpit, an “extreme equilibrium simulator” that lets visitors experience the disorientation pilots get at high speeds, and a video game kiosk. USM&P handles that tour.
The Air Force also sponsors NASCAR, NHL hockey arenas and the Scheuring Speed Sports snowcross team to extend its marketing tagline, “Cross into the Blue.”