News Briefs

Posted on by Chief Marketer Staff

CORPLOGOWARE: has signed an agreement with the U.S. Olympic Committee to be an official licensee to produce premium and promotional products for all U.S. Olympic Team sponsors and partners. This partnership between Miami-based CorpLogoWare and the USOC begins with the 2004 Olympic Games in Athens, and continues through the 2006 Olympic Winter Games in Turin, Italy and the 2008 Olympic Games in Beijing.

GENERAL NUTRITION CENTERS: teams with nutritional supplements marketer EAS for a July-August promo in GNC’s 2,000 stores. The EAS Fantasy Training Camp Sweepstakes will award trips to a football fantasy camp at a pro-athlete training facility in Tempe, AZ. Pro player Shannon Sharpe will make some store appearances for Pittsburgh-based GNC. Ads and direct mail support.

CADBURY ADAMS: will sample Trident Twist gum in 400 health clubs this fall. Trident will distribute one million samples via International Health, Racquet & Sportsclub Association clubs. MarketSource, Cranbury, NJ, handles.

WAL-MART STORES: named Karen Stuckey senior VP-product development, overseeing design and marketing for private-label brands at Bentonville, AR-based Wal-Mart. Stuckey had been group president-Sara Lee branded apparel casualwear and emerging business at Sara Lee Corp.

MARKETING DRIVE WORLDWIDE: named Tracey Matchett new business director for its San Francisco office. Matchett moves from Marketing Drive’s Toronto office, where she was group account director.

MOMENTUM WORLDWIDE: St. Louis, has formed Momentum Music and Entertainment to handle sponsorship strategy, talent sourcing, negotiation, relationship management and event supervision. The new division is based in New York City.


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