News Briefs

Posted on by Chief Marketer Staff

THE COCA-COLA CO.: launched a new campaign last week dubbed “The Coke Side of Life.” The effort includes TV, billboards, newspaper ads and online videos.

GM: has agreed to sell a 51% controlling interest in General Motors Acceptance Corp. to a consortium of investors led by Cerberus Capital Management, L.P., a private investment firm, and including Citigroup, Inc., and Aozora Bank Ltd. GM expects to receive approximately $14 billion in cash from the transaction over three years.

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