Newcastle Brown Ale Sends Street Teams out Sampling

Posted on by Chief Marketer Staff

Imported beer maker Newcastle Brown Ale is set to start a grassroots “edutainment” campaign to get the word out about the brands.

Three-person street teams, called “Ale Blazers” will visit local bars around the country offering product samples and information on the beer. The teams will hit 20 cities beginning this month and ending in May.

On site games will offer participants the chance to win Newcastle branded items such as key chains, t-shirts, pins, hats and a 64 MB Newcastle Brown Ale jump drive pen.

The stops include Atlanta, Jacksonville, FL, Boston, San Francisco, Sacramento, CA, Philadelphia, PA, Albany, NY, Charleston, SC, Charlotte, NC, Monterrey, CA, Denver, CO, Las Vegas, NV, Milwaukee, WI, New Orleans, LA, New York, Sparks, NV, Raleigh, NC, Santa Barbara, CA and Mammoth, CA.

For more stories on event marketing
For more stories on sampling


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.