New Research Promotes Education-based Marketing

Posted on by Patty Odell

Education-based marketing is a strategy that holds value and earns consumer’s trust and loyalty. Consumers, tired of hearing sales education-based marketingpitches, are more receptive to educational messages that offer information and facts to help them make their way through the research and information path-to-purchase.

New research from VCU Brandcenter and the VCU School of Business confirms the education-based marketing strategy works, but that it’s not for every brand. According to this article from Forbes.com, brands that fit the mold include Trader Joe’s, Netflix and IKEA.

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