Overlay.TV: a platform that will enable online video publishers to link images within a video to marketers

Insight24: a rich media business-to-business directory that aggregates Webcasts, videos and podcasts

Unicast 3D Advertising Widget: provides an interactive communication channel and enables a one-to-one direct marketing relationship between users and companies

Strattem Streamline: marketing database software for mid-sized organizations seeking a more packaged system—ChoicePoint, Alpharetta, GA.

LeadConversion Advisor: helps firms gauge the potential value of online sales leads

Affiliate Radar: an online marketing conversion tracking system with compatibility across all major pay-per-click networks

Direct Mail Dish: a blog designed to give small to mid-size business owners tips and resources on all aspects of a direct mail campaign located at www.printandmailcenter.com/blog — Avery Print and Mail Center, Brea, CA.

IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities–IdentityTruth.com, Waltham, MA.

Industrial Ad Network: an online banner advertising network aimed at the manufacturing, industrial, technical and engineering communities — GlobalSpec, Troy, NY.

www.pbpostalinfo.com: a new Web site that aims to guide mailers through the U.S. Postal Service’s latest rate changes — Pitney Bowes, Stamford, CT.

Postal Optimizer: Uses “intelligent mail” technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities — Direct Group, Pennington, NJ

CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages — SmartReply, Irvine, CA.

BizGoSM: This mobile services allows professionals to verify companies’ commercial credit information from a Web-enabled cell phone, PDA or other hand-held device. Reports contain a number of key facts, including the business’s address and phone number, number of years in operation, sales, SIC codes and employee count, as well as bankruptcy, lien, collection or judgment information. — Experian Group Ltd., Costa Mesa, CA

In Touch Marketing Solutions: allows veterinarians to use personalized direct mail pieces and Web addresses to market their services– Creative Marketing Solutions LLC, St. Louis.

DirectView: a new data mining and modeling service that enables marketers to identify sales opportunities and cost-effectively grow revenue — Direct Impact LLCV, Austin, TX.

Bannercast Live: A live-in banner streaming capability that broadcasts Webcasts within the space of a display ad, allowing Web site visitors to see video advertising content without navigating away from the Web page.–On24 Inc., San Francisco.

Travidia Inc. has added click-to-call technology to its digital advertising platform. It allows Web surfers to click on online advertising to be connected with a live customer service agent.

M2 Media has introduced an online subscription service for magazines on Priceline.com. “Our controlled environment allows publishers to price tests without discounting to the general public,” said in a statement Michael Frank, president of M2 Media Group.

Resale Website Generator and EBook to Audio conversion software: products to help home-based businesses market online–WOW Content Club, Lynnfield, MA

DRTVResearch: a free search and planning portal that offers one access to demographic information, paid programming availabilities, and TV listings for all U.S. television stations, cable networks, regional sports networks, and syndicated programs for designated market areas– Backchannelmedia Inc., Boston.

The Personal Giving Directory of Canada: An online directory intended to help the country’s nonprofit and voluntary organizations better understand their donors and sustain their annual revenue goals — PGD Canada Inc., Toronto.

Intelli-Retention: This prospecting tool enables loan servicers to determine which customers are most likely to pay off, or are in the beginning phases of paying off their loans. This knowledge enables servicers to contact their customers with new, appropriate loan recommendations.–Intellidyn Corp., Boston

Performance Micro-Sites: a system that rebuilds either a corporate Web site or a shallow set of landing pages

Spotlight Tag Bidding: enables advertisers and marketers to manage bid strategies across multiple product offerings at the category level—DoubleClick, New York.

http://www.500GoodCauses.com: A new online directory that lists key words that nonprofit organizations can buy for use in search engine marketing– EcoScribe Communications, Lexington, KY.

Registered E-mail System: proves the sending, delivery and content of e-mail messages and attachments

Comparison Shopping Blog: provides an integrated shopping, searching and blogging experience and access to a massive product database–Pepperjam, Wilkes Barre, PA

Priority Mail Shoebox: designed to meet the special needs of shippers in one of the fastest growing segments of the retail apparel industry–U.S. Postal Service, Washington, DC.

Vision Print: a new variable data printing and direct mail system—Formost, Rockville, MD.

Acquire Vision: a proprietary methodology for executing online customer acquisition campaigns– AcquireWeb, Foster City, CA.

AdPath 2.0: a behavioral targeting system designed for both online advertisers and Web site publishers– BlueLithium, San Jose, CA.

LiquidDreamsDesign.com: A Web site through which smaller companies can produce post cards, brochures, business cards and other printed marketing materials–Liquid Dreams Design, New York.

DM Postage Estimator: provides a range of costs based on mailing type, sorting options, letter, non-letter and parcel specs, number of pieces and weight

PartsWize: an online tool for sourcing automotive parts

SI-30: a mail sorting system that allows organizations with low mail volumes to take advantage of the precision and reliability associated with large volume mailing systems–Neopost, Paris.

Smart-Approach Advertising: enables businesses to reach executives on golf courses via global positioning satellite screens– LinkServ Golf, Apple Valley, MN.

AdVario: new contextual marketing tools that provides marketers with the means to target Web users-AdValiant, New York.

ENeighborhoods Inc. has launched a new Web-based marketing service enabling real estate agents to create automated, personalized, color direct response marketing campaigns.

The Boca Raton, FL firm is also unveiling several direct marketing programs incorporating up-to-date localized information about property, neighborhoods and schools.

ThomasNet CAD Library on CD-ROM: the latest version of he company’s specifying guide for industrial products

Attitudes in Action: This segmentation tool allows marketers to target prospects based on their attitudes toward financial services, as opposed to relying on demographics. Sectors for which this offering is available include credit cards, insurance, investments and loans and mortgages.

YPA IRIS ONLINE: Brings advertising rates, data and other key information about more than 7,800 Yellow Pages directories right to a user’s fingertips by making it accessible over the Web at www.ypassociation.org — Yellow Pages Association. Berkeley Heights, NJ.

Serenic DonorVision: financial management software aimed at fundraising organization–Serenic Corp., Edmonton.

EMill: a new version of its e-mail software that improve list management and message tracking

Repositionable Notes: These yellow, white or blue sticky notes can be attached to the outside of any direct mail letter or postcard, and then be transferred to refrigerators, day planners, filing cabinets, computers or telephones. Using them incurs only a small postage surcharge for standard mail or periodicals.

DM Infinity Series Roll-Up System: a series of high-speed digital mailing systems customized for the banking industry–Pitney Bowes, Stamford, CT.

Novacenter: The latest version of this document management system features the ability to add file attachments on issues, easier navigation between testing and issue logging and an e-mail notification capability. Prinova, Toronto.

PhotoStamps for Mac: a form of postage that lets consumers turn their digital photos, designs or images into valid U.S. postage. The U.S. Postal Services recently reauthorized companies to offer Internet-based postage–Stamps.com, San Francisco.

Postfuture Version 4.1, Enterprise Edition: This e-marketing tool allows far-flung marketing teams to collaborate on and coordinate personalized electronic marketing messages, print-at-home incentives, surveys and transactional business communications. Benefits include better landing page tracking and content delivery; improved electronic coupon delivery; bounce trend reporting; improved on-the-fly editing capabilities and high-level campaign reporting functions. — Harte-Hanks, San Antonio, TX.

Message Focus: an advanced e-mail marketing system

Email Blaster: A software utility that enables businesses to manage the delivery of bulk e-mail to large lists– CoolSoft, LLC, Vero Beach, FL.

VeriMove Net: allows organizations to access the latest change-of-address information by efficiently and effectively accessing the NCOALink database

Kirkland, WA-based Who’s Calling Inc. and ClickPath Inc., Sacramento, CA, now offer an integrated service for tracking telemarketing and Internet generated data, such as name, address, telephone number, demographics and call recording. The new service is called ClickPath from Who’s Calling.

In partnership with AdValiant.com, Dialog Group Inc. of New York has introduced ADialogin, new online customer registration technology for collecting, enhancing and verifying consumer data.

Needham, MA-based FastChannel Network Inc. has launched a desktop-based advertising verification service for broadcast and cable TV.

The ING Mexico financial services company has selected Group 1 Software Inc.’s customer communication management software to create a single consolidated view of its customers.

MUrgent Corp., an e-mail marketing solutions provider based in Santa Ana, CA, will open MUrgent Israel this week in Jerusalem.

Trillium Software Discovery Version 4.1: This version of Harte-Hanks Inc.

Kintera Sphere: a platform for online fundraising campaign data warehousing

MEuclid: an online tool that compares the performance of multiple online creative concepts and automatically adjusts message rotation to achieve improved results and return-on-investment for clients

The Donnelley Cluster System: Formerly known as Buyer Behavior Clusters, this segmentation scheme characterizes households based on their attributes, buying patterns and behaviors into one of 51 unique clusters.

MindBase: The latest release of this attitudinal database tool now features eight consumer segments, each differentiated by its level of marketing receptivity and channel orientation. — Yankelovich Partners, Chapel Hill, NC

CRM software for SMEs: offers file sharing, one-button import and enables easier tracking/organization of activity within client companies

@utoDirect: a customized direct mail program for car dealerships

Shopper Discounts & Rewards: A program to help retailers and e-commerce companies by offering shopping discounts, rebates and purchase protection benefits

DoubleClick Inc. has introduced a new version of its media planning solution, MediaVisor, designed to streamline the media planning, buying and trafficking process. The enhancements are the latest in a series of enhancements to the DART suite that are being made this year.

Addressable Media Solutions: Uses cable TV, satellite and the Internet to help marketers create targeted audience definitions down to the smallest addressable geography—Experian, Costa Mesa, CA.

ROI Response Optimizer: Gives online marketers the ability to alter various components of a corresponding Web-based landing page on the fly–Bigfoot Interactive, New York.

eWorldProspector: online lead generation software– eWorldMedia Holdings Inc., Newport Beach, CA.

Echelon DSP: a segmentation system based on consumers’ discretionary spending power and created expressly for marketing to the affluent– Echelon Marketing Group, McLean, VA.

MVP Analytics is a series of offerings that aid marketers in creating current and potential value-based communication and sales programs.

AdCenter: provides advertisers the tools needed to handle the creation and placement of online ads– Belo Interactive, Dallas. Online Catalog and Marketing Tool Kit: a tool for retailers, manufacturers, and designers to promote and advertise platinum jewelry– Platinum Guild International, London.

Do Not Call Premium Web Service: provides customers with a pay-per-use option to ensure compliance with Federal Trade Commission and state Do Not Call list regulations—StrikeIron, Research Triangle Park, NC.

PolkOne Xpress: An automotive credit-based list offering for pre-approved lender programs. PolkOne Xpress uses proprietary automotive information and demographic data to deliver individuals that meet both credit and non-credit qualifying criteria.

Pollster: a tool for advertisers to boost user interaction and gather insightful data from the minds of prospective customers

Avnet Integrated Marketing Solutions: allows computer reseller partners to stay connected with existing customers and to cultivate new relationships by expanding their marketing reach– Avnet Partner Solutions, San Antonio.

M.O.M. SOHO: gives smaller catalogers and online retailers lower-priced office automation services

Frequency Marketing Inc. has launched Reward !nnovations, a customizable loyalty rewards system. Rewards options range from customized merchandise catalogs to travel, retail, restaurant, sports and

Web Caller-ID: a browser-based system to behaviorally detect new phishing attacks and spoofed Web sites—WholeSecurity, Austin, TX.

Advanced Matcher Transform: provides user-defined matching and consolidation functions for the company’s advanced data integration and analysis technology

Enhanced E-Marketing Services: Assists clients in optimizing online businesses to maximize revenue growth—Digital River, Minneapolis.

eGlobalphone: expands residential and commercial telephone services to the Internet–VoIP Inc., Fort Lauderdale, FL

Site Advance 3.0: An updated Web analytics system with upgraded reporting and measurement functionalities– DoubleClick Inc., New York.

Targeted Customer Acquisition: helps consumer packaged goods marketers acquire customers and track product sales via email campaigns

Disconnect Removal Service: identifies phone numbers that have been recently disconnected from do-not-call lists and reassigned to other people– Data Partners, Fort Myers, FL.

Wireless-Ported Numbers File: helps marketers avoid placing marketing calls to cellular phones inadvertently

Anti-Phishing Solution: protects enterprises through a five-tiered system that helps prevent, detect and respond to attacks, thereby mitigating and eliminating identity theft and email fraud attempts

TeleVantage: A predictive dialing system for business-to-business telemarketers– Artisoft Inc., Cambridge, MA.

TransUnion Prospects on Demand: This new offering allows marketing to access continuously updated information on the buying behavior of more than 190 million consumers. It incorporates more than 450 different credit characteristics, rizsk score and demographic elements.

Analyst Views: A large database of IT analyst knowledge from a single web site– Bitpipe Inc., Boston.

Equifax InterConnect: a product suite that helps companies simplify and accelerate the credit and lending process

PredictiveCallCenter: A product that integrates with call center CRM and call management systems to instantly determine which inbound callers are good candidates for up-sell, cross-sell or retention offers — SPSS, Chicago.

VMail Wizard: enables businesses to conduct Internet-based marketing and communications campaigns enriched by the power of full-motion video and audio — Stream57, New York.

WebShop: An online cataloging and order entry tool– Exact Software, Andover, MA.

Canvasse Charity Selections: a new service enabling charities to accurately target individuals who can afford to donate, are likely to do so and are less likely to have received direct mail from other charities

SAP Direct: a catalog of packaged services offering a quick fix to common business issues such as such as data archiving, fax and email automation–SAP America, Newtown Square, PA.

ClearEDGE: enables mid-market catalogers to directly access and analyze customer data, identify new marketing opportunities and enhance their marketing campaigns across multiple channels

Call Scripting Capabilities: Targeted to meet the needs of blended contact center organizations– Onyx Software, Bellevue, WA

Business Manager: an information management system that links mailing systems across an enterprise into a centrally controlled server–Pitney Bowes, Stamford, CT

Automated Processing System: reduces the manual handling of flat business mail (catalogs) by handling the weighing, sorting, application of proper postage and the verification of addresses– UPS Mail Innovations, Atlanta

Cold Call King A to Z Teleprospecting Manual: a guidebook to cold call business-to-business outbound telemarketing– Cold Call King, Boulder, CO

TargetSource Refreshed: This data source contains 2.6 million U.S.-based mail-responsible buyers selectable by recency, geography, age, income, credit, household composition, gender, occupation, marital status, ailments, housing, lifestage, ethnicity, religion and more than 250 additional lifestyle variables. Icom, Toronto, ONT.

RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact with the content in corporate e-publications, like a Weblog, or e-mail newsletter. RSS feeds are online newswires that allow the tracking to occur.

Teradata Database V2R.1: This new data warehouse provides storage and retrieval capabilities for large objects as well as a user defined library.

My1StDomain.com: a new domain name registration service–Pacific Software Publishing Inc., Bellevue, WA.

73 Solutions to Direct Marketers

Centrus GeoStan, a business geographics program, now features the ability to link data from a variety of vendors, as well as Census Bureau information. Additionally, all Centrus products now run on Red Hat Linux, an open architecture operating system. — Group 1 Software, Lanham, MD

Transactional CD-ROM: enables consumers to purchase products and services through a CD-ROM–CDTC Inc., St. Cloud, FL

Yahoo! Product Search: A search engine that browses a variety of sources of consumer products, facilitating easier online price comparison and incorporating consumer reviews.–Yahoo! Inc., Sunnyvale, CA

Business Model Selector: This product combines data on business and consumer-level purchases for response and conversion modeling purposes. Company and individual names are also available for prospecting purposes. The data integration, warehousing, analytics and modeling capabilities are provided by Intellidyn.—LDSGroup, Inc., New York.

CS MAILsweeper Anti-spam edition: enables small to medium enterprises to implement comprehensive spam protection within 10 minutes– Clearswift, Bellevue, WA

Delivery Optimization Jumpstart Package: provides vital analysis, practical recommendations and know to help Fortune 2000 marketers ensure that e-mails properly reach the recipients who requested them

ROITrax: a conversion measurement tool for search engine marketing–Oneupweb, Suttons Bay, MI

Credit Watch Gold and Credit Watch Silver: enhanced identity theft protection products

ListSelect+: This online count system allows marketers to create target audiences either through their own Anchor Computer hosted databases, or a variety of lists available from Anchor. The system allows targeting to be done on geographic, demographic or customer behavior criteria. The system is available around the clock.–Anchor Computer, Farmingdale, NY.

DART Enterprise 5.1: An enhanced version of the company’s ad management and delivery software featuring faster log processing–DoubleClick, New York

XML interface: This tool allows marketers to combine extensible markup language with Experian’s Truvue Customer Data Integrating technology–Experian, Costa Mesa, CA

Web site Replication Technology: enables online marketing companies to provide their distributors with a branded site that sustains the corporate look and feel– Pacific WebWorks Inc., Salt Lake City

MaxPresort Version 5.01.03: allows mailers to save on postage costs by presorting their mail files on their desktops in minutes with multiple sorting options–Anchor Software, Rockville, MD.

Information Quality Suite: Enables firms to manage customer, supplier, and operational data with advanced support of coding standards worldwide–Firstlogic, Inc., La Crosse, WI.

Firstprep 7.0: Provides intuitive graphic interface and robust utilities to ease data setup and increase efficiencies of mailing operations– Firstlogic, Inc., La Crosse, WI

PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through store-bought cards – AT&T, Morristown, NJ.

Sales Genie: A PC-based tool that helps small companies identify and qualify sales leads, obtain rich data on prospects, and find new niche markets and sources of revenue—infoUSA, Omaha.

Event Mailer: allows companies to create and send customizable emails triggered by a particular customer or prospect-initiated event– CheetahMail, New York

SmartMailer 7.0: mail management software with enhanced address database functions

IBM WebSphere: This latest iteration of Siebel Systems’ customer relationship management software incorporates IBM’s open integration standards for J2EE and Web Services. WebSphere, which was created in conjunction with IBM, will provide business process integration and scalability capabilities. — Siebel Systems Inc., San Mateo, CA and IBM Corp., Armonk, NY

Global Mail Business: A suite of new products to help mailers improve delivery of catalogs and other direct mail as well as personal correspondence, bills and subscription notices — Deutsche Post Global Mail USA, Herndon, VA

SpitFire Predictive Dialer: predictive dialer for small and medium-sized call centers and telemarketing firms. Allows marketer to add seats as necessary. Includes real-time do-not-call management system—OPC Marketing, Dallas

Email Update: a commission-based e-mail change of address service — TowerData, New York

SMS@Me: Allows Web site owners to integrate their sites with their cellphones — KangaWeb, Sydney, Australia.

Atlas GRP and Reach Forecaster 3.0: This product for media buyers is a stand-alone, desktop application that provides industry-standard offline advertising metrics to help in planning online campaigns

Kobo.biz: an e-mail service said to deliver the functionality and services in an easily accessible and usable Web-based solution–Kobo.biz, Newport Beach, CA.

Append Power! This Web-based service allows marketers to append third-party data to their house files. Available information includes e-mail addresses appended to postal addresses as well as phone numbers. The service also offers demographic and lifestyle data.

PersonalEffect software: Blends creative with database informaiton to produce full-color print on the Xerox DocuColor 6060 Digital Color Press–XMPie and Xerox.

EFramework: A Web development platform that enables firms to create and manage Web-based product catalogs, market research surveys, and email marketing programs–e21Corp., Fremont, CA.

GProof: Software that provides third-party confirmation that an e-mail was sent, received and accepted at a proven date and time. Also can be used for faxes.–joint venture of St. Louis-based Financial Network Inc. and Granite City IL-based Wildfire Internet Inc.

BrandIndex: Service that measures the impact of an e-mail on a marketer’s brand through the use of survey techniques and technologies.–Bigfoot Interactive, New York.

Roska e-Marketing Suite: These proprietary customer-relationship marketing and database technologies provides database development, warehousing, target audience selections, e-mail delivery, campaign tracking and real-time campaign reporting–Roska Direct, Montgomeryville, PA

Domains By Proxy: Service that registers domain names, while shielding the domain owner’s personal information. The process also filters out spam before it reaches domain owner.–Go Daddy Software, Scottsdale, AZ

Powertrak Financial Wealth Management Version 6.0: This support technology provides customer relationship management, account management and business development for the investment specialist, broker and retail financial planner industries. Users can consolidate portfolio, account and service views and manage renewals, key portfolio dates and notifications. In addition, users can monitor securities and SEC compliance, as well as rank, categorize and market to customers by profitability. — Axonom, Minneapolis, MN.

CognitiveData Intellidress Customer File Reactivation solution: Restores lost customer addresses to their current postal address. A related offering cleans up nixie files.

PATRIOT Act Solutions SentricxSM: Under the Patriot Act, signed into law on in October 2001, financial institutions are required to store the information used to verify the customers

CentrPort: The latest version of this marketing campaign management system offers advanced measurement, segmentation, market testing and report distribution capabilities, as well as automatic campaign trafficking and message delivery. Advanced report distribution capabilities were designed with an eye toward speeding reports to decision makers within the marketing company. – CentrPort Inc., Westport, CT

EnvYwraps: Paper envelopes backed with a synthetic heat-resistant material that can be printed in a variety of colors to help direct mail pieces stand out — Solar Communications, Naperville, IL

EnvYwraps: a plastic envelope made out of a durable, laminated paper-like material that can be printed in a variety of colors to help direct mail pieces stand out — Solar Communications, Naperville, IL.

DirectAppend: matches accurate, deliverable email addresses to corresponding postal names and addresses — wfsDirect, Omaha.

M@il Integrator: Gives marketers the ability to seamlessly synchronize on-line and off-line campaigns — Solar Communications, Naperville, IL.

Precision Marketing Platform 2.0: Lets companies break through the growing clutter of e-mail and build customer relationships through Advanced Custom Publishing, External Event Manager and Campaign Builder features–e-Dialog, Lexington, MA.

Orbitz for Business: a new online method for business travelers to plan and book their own trips.–Orbitz, Chicago.

MindArrow OnTarget: a multi-level opt-in e-list and e-mail append service — MindArrow Systems Inc., Huntington Beach, CA.

Polk eSolutions: A suite of products designed to help direct marketers and researchers optimize marketing campaigns and research studies by electronically communicating with millions of consumers who have are predisposed to receive offers and surveys through the Internet. E-mail appending and reverse e-mail appending are available.

Rub ‘n Reveal: Direct mail advertising technology that reveals hidden messages, images or graphics on an envelope when activated by the recipient to use in conjunction with material inside the envelope.–Mail-Well Inc., New York.

NewsMail2U: e-mail broadcasting service that allows businesses of any size to send personalized e-mails conveniently and cost effectively — Pacific Software Publishing Inc., Bellevue, WA.

Preferred Customer Technology: creates a private Internet communication channel that allows companies to bypass e-mail inboxes and deliver targeted messages and encrypted information securely to its customers; desktops – Egoware, Dayton, OH.

MailStream Plus: Software that presorts mail for the highest attainable discounts after the June 30 postal rate hikes take effect –Group 1 Software, Lanham, MD.

Lists Online: integrates online list research with ordering

Bigfoot’s Technology Tool Kit: is designed to fulfill the specific business requirements of clients within the financial services industry. The kit enables companies to automate a wide range of communications aimed at driving revenue, reducing costs, and improving overall efficiencies and marketing return on investment.–Bigfoot Interactive, New York.

Premium White Pages: This enhancement to the InfoBase Telephone Directories White Page product includes the addition of millions of public – but not yet published – numbers and the removal of over 3 million disconnects each month. The new information provides telemarketers and direct mail users fresher data for their campaigns. The InfoBase Telephone Directories White Page product itself offers 90 million telephone and address listings throughout the United States and 12 million Canadian listings. — Acxiom Corp., Little Rock, AR.

Aiship: software that calculates accurate package shipping and insurance charges for multiple carriers, including the U.S. Postal Service in real-time — Sales Online Direct, Worcester, MA.

Karma: Helps companies to instantly capture and qualify leads, collect them in one central location, manage them throughout the sales cycle and measure the results. Pricing begins at $450 per month per user.–Techmar, Canton, MA

IMPACT: Self-managed, Web-based application that allows a company to manage its own e-mail campaigns.–Digital Impact Inc., Phoenix.

Www.ad-click.com: extends the reach of trade magazine direct response print ads by giving readers a hot link to more product information, dealer listings, online buying options as well as a link to the advertiser’s Web site — ad-click.com, Great Neck, NY.

Responsys Optimize: An e-mail targeting, list generation and reporting tool. Based on results of e-mail campaigns, the product helps direct marketers segment and generate lists from their customer base. Now in testing phase, product will be available in March.–Responsys, Palo Alto, CA.

DLManager: This software provides the ability to administer email distribution lists from multiple locations. It also provides list hygiene and deduplication capabilities, and allows individual users to create private mailing lists — Quantum Solutions, Plymouth, MI.

Mailboxes & In-Boxes: enables direct marketers to deliver postal mail to CoolSavings’ online list of registered members. The file includes 5.8 million names and 500,000 new subscribers each month.

Entigo Warranty and SAS Warranty Analysis: A joint effort between these two firms will help manufacturers streamline warranty management processes, improve the forecasting of warranty costs, reduce dealer claim fraud, recover monies due to supplier-failed components, improve problem identification and resolution cycle time, and improve customer satisfaction. Entigo Corp., Vienna, VA, and SAS Institute, Cary, NC.

E-mail catalog: Each catalog can contain thousands of items and hundreds of pages of data, but is limited to a file-message size of only 3k. (The average e-mail campaign size is around 60k.) The catalog is trackable and interactive. The user can search the electronic book with keywords. It is automatically updated with current items, prices and descriptions each time the e-mail is opened while the user is online. The product was developed by Mobular Technologies, which is in partnership with — Bigfoot Interactive, New York

Proactive Parcel Management: This service enables catalog companies and online retailers to monitor packages while the parcels are in their carriers

eSeries: Phase II: list hygiene product suite that now includes e-mail lists, e-change of address and e-append, e-database hosting, real-time decision support, campaign management and online information delivery capabilities –- Experian, Orange, CA.

Experian, Orange, CA, has teamed up with New York City-based 24/7 Median, Inc. to create eList for Brand Marketers. This consumer selection offering combines 24/7’s opt-in e-mail promotions capabilities with Experian’s lifestyle, lifestage and interest data, and is geared toward consumer product marketers.

Harland Financial Services, a division of Atlanta-based John H. Harland Co., has released ChannelExpert, a one-to-one campaign management software product aimed at the financial services market. ChannelExpert connects a wide variety of customer channels, including ATMs, call center, Web site and tellers, allowing the institution to monitor buying behavior and relationship data.

Private Data Portal: distributes Dun & Bradstreet business-to-business prospect data, integrated with third party and the customer’s information directly to field salespeople via the Web– iMarket, Waltham, MA.

CataList version 2: saves customers time and money by eliminating tedious administrative tasks and helping them focus on customer service — NextMark, Hanover, NH.

Omaha, NE-based data products provider infoUSA has launched American Travel Index, a national business directory for handheld devices. An outgrowth of the infoUSA business database, American Travel Index offers downloadable information for handheld devices. Its 1.6 million names and addresses help the frequent business or leisure traveler find the businesses most important to their needs while away from home. American Travel Index will be available in early November at retail stores including CompUSA, Micro Center, Babbages and Fry’s.

Rich media vendor certification program: certifies rich media technologies that meet the required standards of support and reporting for successful use by DART clients. Also has unveiled features to DART 5 ad-management platform to help advertisers traffic, target, serve and report on rich media ads.–DoubleClick Inc., New York

Ad-serving company Thruport Technologies is offering a 20% discount to former customers of L90, Engage, 24/7 and Real Media. The Alexandria, VA, firm is also waiving the set-up fee for advertisers who sign up for its AdJuggler solution.

IntraMail v.2.0: is a secure, Web-enabled application that allows users to plan, build and execute an e-mail campaign. The product incorporates a number of features including a campaign scheduler, to plan and view e-mail campaigns by day, week and month, in progress, waiting for approval, scheduled for delivery, and completed; IntraMail allow users to run counts, make selections, save queries and process the list orders from within the IntraMail interface; build your own campaign feature; personalization tools and sniffer technology.

Content Management Solution for Multi-Channel Marketers: A software solution featuring workflow automation and digital asset management. PromoPlanner: A product for retailers that integrates existing systems to retrieve product-related information for promotions and tracking. –Engage, Andover, MA

iVoice LITE, bundles an automatic attendant, voice mail messaging features into one package letting users target the specific needs of millions of small businesses: iVoice Inc., Matawan, NJ.

Entigo Corp., Vienna, VA, and Santa Clara, CA-based Cardonet Inc. have joined to match Entigo’s business-to-business online offerings with Cardonet’s catalog content management software and services. The joint offering will provide manufacturers with an e-catalog production and aggregation solution to build and maintain online catalogs as well as a dynamic, personalized online selling solution that features one-click order processing, automated release management and real-time order tracking.

Allink Agent 3.5: This new version of Allink Agent is a marketing engine that triggers personalized, multichannel communications whenever a customer makes a significant transaction or indicates some other form of changing behavior. Allink Agent 3.5 highlights include the addition of enhanced real-time processing capabilities, new account and customer identification matching capabilities, as well as improved performance, and systems administration reporting.

PROfile: A newsletter about how to use e-mail to build effective marketing strategies and communication efforts. Will feature well-known experts, such as Michael Tchong, CEO of Iconocast and Ben Isaacson, executive director of the Association for Interactive Media (AIM).–Bigfoot Interactive, New York

Web-based list recommendation system: this tool allows marketers to access and interact online with custom list recommendations and new market evaluations that are tied to Paradysz Matera

Protagona Preview: a data analysis tool that joins Protagona Worldwide’s Ensemble suite of marketing campaign software. Preview allows marketers to integrate up-to-the-minute transactional data from multiple channels, conduct lifetime value, net present value and affinity analysis, and import groups of targets into Protagona

CataList version 2.3: the latest version of an advanced prospect list research tool that saves customers time and money by eliminating administrative tasks.

Business Credit Scores: A service that allows business-to-business mailers to evaluate prospects from infoUSA

Automotive Internet Intelligence Report: Combines automotive statistical information from Polk with Internet usage and demographic data from Jupiter Media Metrix. –R.L. Polk & Co., Southfield, MI, and Media Metrix, New York

Ad Serving Service for Macromedia Flash Ads: This updated service allows for easy ad trafficking through its extranet, detailed interaction reporting, with ad display time, ad interaction time, mouse click and impressions and click through analysis features. Enliven, Inc., Waltham, MA.

ListWare 3.0: further enhances the company’s ListWare 2.4. provides small to mid-sized businesses with the most up-to-date postal, consumer, and business information — Melissa Data, Santa Margarita CA.

24/7 Media has paired with eStara Inc. to offer its clients voice-enabled advertising and marketing services. Clients can include live Web voice links to drive inbound calls from e-mail.–24/7 Media Inc., New York.

Pay-Per-Click Ad Network: An online advertising opportunity that offers clients the ability to place topic-targeted advertisements across more than 800 online magazines on the WebSeed Network through a pay-per-click cost model that runs 20 cents a click Advertisers can place their advertisements among 65 reader-interest categories such as health, business, computer, arts, science, lifestyle, recreation and travel.

Pocket size postal rate guide: reflects the new first class, standard bulk and non-profit mail rates that took effect July 1st — JF Direct Marketing, Inc., Ossining, NY.

New Online CRM Tools: Allow small and large businesses to manage customer relationships worldwide– Iemagine, Chicago.

Intelligent Jump Page: an Internet Web site for data collection and responses to direct mail offers. Mail recipients are given a PIN number in the mail piece, which triggers a personalized greeting, and offer at the “jump” site. The responder can make a purchase and then jump to the marketer’s home page. Data is collected at the jump site.–Integrated Business Solutions Group

Contracting officer’s HUBZone gateway: designed help small businesses market themselves online to government agencies — U.S. Small Business Administration, Washington. DC.

Segmentation tools: Marketers can plan and execute multichannel marketing programs using Forrester Research’s ‘s technographics software combined with those of Mediamark Research and Nielsen//NetRatings — Forrester Research, Cambridge, MA.

Web-based Yellow Pages directory: covers 700 cities and regions in 120 countries allowing merchants to create free entries after selecting their locality at: http://www.only-yellow-pages.com — Only.com, Monte Carlo.

DART 5: A new advertising management platform that provides online publishers and marketers with a faster, more efficient ad management structure. It is also able to support wireless and rich media capabilities. DoubleClick Inc., New York

Digital Impact, San Mateo, CA, has launched three new services. The Strategy Solution offers assessments and guidance for direct marketers during the design and execution of campaigns. Customer Acquisition Solutions provides access to a base of prospect sources and offers program management. Customer Marketing Solutions offers email marketing services, and Impact 4.1, Digital Impact

Mail-Order Buyers Database: A file of 139 million consumers who are mail responders and shop through catalogs. The database is compiled through a number of different channels, including direct response, survey and product registration cards. Additional information from the AmeriLink data file give the Mail-Order Buyers Database selectable at the individual level, as well as by demographic and lifestyle elements. The company has also revised Secure-Screen. This file suppression product now includes private mailbox and nursing home screens, in addition to the previously available deceased individuals, vulgar words, prison addresses and Direct Marketing Association mail and preference files. KnowledgeBase Marketing, Richardson, TX

Direct Select: Upgrades to this database include an increase in the number of variables and reports marketers can develop while accessing their Experian-housed database from their PCs. Direct Select offers non-technical users point and click analysis, multi-level loops, Excel templates, custom reporting features, and query capabilities, among other features. Experian, Orange, CA.

New direct marketing and catalog products from Quark Inc., Denver, CO, include:

Quark Merchandise Manager: The merchandise manager consists of decision support software used in gathering and analyzing promotion data by combining purchase information with product images and other marketing data.

Quark Digital Media Systems: This allows users to manage text files, images, and other digital resources. The program allows marketers to combine digital content management with business systems such as e-commerce, inventory or accounting.

Quark eStage: With this system, marketers can organize data from multiple sources and automate page production.

New mobile marketing products from AvantGo Inc., San Mateo, CA, include:

Mobile Research Surveys: Advertisers can create custom research surveys reaching over 2.5 million young, affluent technology users by geography or interest. Mobile Research Surveys are displayed directly on the AvantGo mobile Internet service home page and offer marketers real-time data capture and online reporting.

Interest Targeting: Marketers can choose from a list of seven interest categories, including sports, travel, entertainment, news, technology, business and finance, to reach particular audience demographics.

Geographic Targeting: hrough the AvantGo service, advertisers and marketers can target campaigns by countries throughout the world or by U.S. zip codes.

Channel Usage Tracking: AvantGo now offers M-Business Channel customers monthly reports about unique users of their AvantGo mobile Internet service channel and channel usage patterns via its new online tracking and reporting tool.

Mobile Banner Ad Format: the service now supports three sizes of standard mobile advertising banners for PocketPC and Windows CE handheld devices, as well as color and monochrome Palm OS-based handheld devices.

PharmacyMax.com, allows independent pharmacies to create their own Web sites which can include health news, community bulletin boards and special e-mail accounts. DrugMax.com, Largo, FL.

NeighborNet: a program that provides the opportunity for both local and national marketers to reach consumers with timely and relevant offers geographically targeted and personalized by town, SCF and ZIP code. The database includes 26 million e-mail addresses. Ad rates range from $11/M to $17.50/M–iShare, the interactive marketing division of Mal Dunn Associates, Croton Falls, NY.

CompromiseAlert: identifies and notifies businesses of stolen credit card numbers and other identity attributes used in e-commerce transactions that are being distributed across the Internet and used in fraudulent transactions. The database is updated daily

Jazz Discovery: A jazz recommendation service. Visitors to www.bn.com can listen to jazz samples and learn about jazz styles and artists before they buy–Barnes & Noble.com, New York

ClickAction Email Marketing Automation Enterprise for BEA: Allows marketers to use business rules, customer profiles and content to target one-to-one communications. The product can be downloaded free with BEA Campaign Manager, WebLogic Commerce Server, and WebLogic Personalization Server from www.bea.com.–ClickAction Inc., Palo Alto, CA

Truvue: This customer data integration systems relies on the same core technology Experian uses to integrate consumer data from thousands of sources. Turevie integrates data from disparate databases and provides a streamlined process for enhancing internal data with real-time demographic information, also from Experian. Experian, Orange, CA.

BrigadeMail Rapid Response: A service that provides online customer support responses within one hour. The system uses a KanaResponse platform to offer pre-qualified responses from a database of replies. Brigade Corp., San Francisco.

Infinite Mobile Delivery Server: This product provides access to business applications and information through wireless, Internet-enabled mobile phones and devices. Text-to-speech and speech-to-text messaging capabilities are also available. Pricing for the server and the Infinite Connector for Microsoft Exchange are approximately $95 per seat for organizations with 100 users. Captaris, Inc., Kirkland, WA.

ImpowerMatch: A centralized database of information about marketers’ consumer data, which can be used to create “sponsored” email offers. Marketers register their customer databases with Impower and select offers that they choose to sponsor to their house lists. Impower will also track the results. All lists remain the property of the original owners and are treated with strict confidentiality. – Impower, Princeton, NJ.

Data Synergy system: A database of more than 40 million names, physical and e-mail addresses. The Data Synergy system allows third market companies or marketers with their own customer physical address lists to obtain corresponding e-mail addresses for permission-based online marketing purposes. Whitehat, Tempe, AZ.

Custom Target: A service that allows marketers to personalize the Naviant High Tech Household Masterfile, ranking the best prospects according to a statistical model. The model identifies interaction between predictor variables, such as overlaid demographics, purchase history or financial data) and allows marketers to rank the High Tech file in lookalike order. Naviant Marketing Solutions, Inc., Newtown Square, PA.

Sales Circulars: online promotional vehicles that mirror a retailer’s traditional printed circular or catalog advertisement. Offer real-time tracking capabilities and can be quickly updated and locally targeted — Coolsavings, Chicago.

Pocket size postal guide: outlines, in a grid format, the costs associated with First Class, Standard Bulk and Standard Nonprofit mail — JEF Direct Marketing, Ossining, NY.

Through an agreement with Internet voice service company ITXC, YesMail is now offering clients the opportunity to add voice capabilities to their e-mail campaigns. Chicago-based YesMail will resell the ITXC’s Push to Talk service to e-mail marketers on a cost-per-thousand (CPM) basis. ITXC is in Princeton, NJ.

Responsys Gateway family of products: allows marketers to unify customer data from disparate sources and apply that knowledge to highly customized online marketing campaigns — Responsys, Palo Alto, CA.

Mail Management Center: a mail management system that enables users to confirm delivery, manage carrier costs and maximize mailing and shipping productivity from one integrated system — Pitney Bowes, Stamford, CT.

Allink Connect: an all-encompassing, Web-based customer relationship management solution that combines the Harte-Hanks customer and prospect data management, professional services and marketing expertise with the enterprise-wide CRM capabilities of the E.piphany E.5 system. The product is designed to provide marketers with timely insight into customer data

Alistia Broker Tool: integrates both front-end and back-end list functions into one package designed especially for list brokers — Alistia Inc., Austin, TX.

CCI Online Suite: online tools that allow clients to better manage mail programs — Communications Concepts Inc., Ivyland, PA.

LOCATOR: traces direct mail pieces through the mail system using barcode readers — Creative Automation, Hillside, IL.

InfoBase ListDirect: A new online service that allows list brokers and direct marketing agencies to make selections, generate counts, place orders and receive consumer and business list products.–Acxiom Corp., Little Rock AR.

MENAM, the Middle East and North African Marketplace: online marketplace will bring together business-to-business buyers and sellers in countries in this region–PurchasePro, Las Vegas.

MailersClub: is offering free list correction for member firms that use its on-demand printing services. A self-correcting address book will automatically fill in missing information from a combination of three sources, the firm said. MailersClub handles all aspects of on-demand mailings, including printing, folding, addressing and delivery to the U.S. Postal Service. Typical mailings consist of less than 5,000 pieces-MailersClub, Los Angeles.

Cybuy Banner: a commerce-enabled advertising product designed to shorten the distance between offer and purchase. The product enables consumers to complete a purchase directly from an online ad — without being diverted to another Web page — minimizing purchase abandonment and driving sales. The process requires three clicks

Do-Not-Call legislation compliance system: Network-delivered device empowers direct marketers to comply with New York’s Do-Not-Call (DNC) legislation, which took effect April 1. Gryphon Networks, Norwood, MA.

Benchmark (eIB): real-time analysis tool helps companies benchmark their portfolio sizes and market shares in their own industries. Equifax Canada Inc., Toronto.

Expansion of DeliverE: This opt-in e-mail database has doubled in size to 20 million multi-source names–MatchLogic, Westminster, CO.

CustomerConnect: A lead-generation tool designed to help marketers build their in-house e-mail lists by providing e-mail addresses of people who opt in to receive certain promotions. –Eversave, Woburn, MA.

WiredMail: a suite of digital marketing products that leverages Naviant Marketing Solutions High Tech Household file of more than 34 million active Internet households. The suite is comprised of WiredMail Prospector, which assists marketers in acquiring new customers; WiredMail Append, an enhancement process that allows marketers to open up e-mail communications with their existing customers and WiredMail Manager, a Web-based e-mail marketing platform that puts marketers in charge of their own campaigns– Naviant Marketing Solutions Inc., Newtown Square, PA.

Quick Data Services: this Web-based database service provides sales and marketing professionals with the ability to enhance their in-house database files with firmograhic data, obtain analysis on their customer base, and get targeted leads– iMarket Inc., Waltham, MA.

Prospect Email List Rental Merge/Purge Services: An Email merge/purge system facilitated by the participation of 15 list managers, including NetCreations Inc., Yesmail.com, Focalex, eTour.com and more. The service, which offers encryption security, allows marketers to clean duplicates when renting email lists from multiple sources. Worldata/WebConnect, 561-393-8200.

Prospect Email List Rental Merge/Purge Services: An Email merge/purge system facilitated by the participation of 15 list managers, including NetCreations Inc., Yesmail.com, Focalex, eTour.com and more. The service, which offers encryption security, allows marketers to clean duplicates when renting email lists from multiple sources. Worldata/WebConnect, 561-393-8200.

SelectMessaging: An opt-in based e-mail marketing service–24/7 Media Inc., New York

AvantGo Mobile Internet Services are to be bundled with the Palm m500 and m505 devices launched Monday by Palm Inc. Users of the service through Palm devices will be able to surf more than 1,000 Web sites that have been formatted for mobile devices. AvantGo Inc., San Mateo, CA, is a provider of mobile infrastructure and software.

Walt Disney Parks and Resorts Online is starting new versions of DisneyWorld.com in English/Canadian, French/Canadian, German, Portuguese, Spanish and U.K. English. Specialized versions of the site have been developed in these languages, with country-specific content about vacation planning and information on theme parks, resorts, shopping, entertainment, dining and recreation.

Comergent Technologies, Redwood City, CA, and San Mateo, CA-based E.piphany have combined their products. Comergent’s product performs interactive selling, Web-based order management and e-commerce solutions and E.piphany’s does real-time analytics, personalized marketing and intelligent customer service applications.

WebInteract version 3.0: This real-time interaction service allows customers to key in their telephone number while visiting a Web site and get an immediate call from a customer services representative who can demonstrate pages or features of the site. The new version lets the customer be in touch with a rep without using the telephone; offers whisper technology, so the rep knows who is calling and where they are calling from; and expands the server capacity so heavy traffic is no longer a problem.–WebDialogs Inc., Billerica, MA

Opt-in List Builder: A tool for businesses to request, collect and store the e-mail addresses of their Web site visitors. –GotMarketing Inc., Campbell, CA.

Smart 4.0: This optimization engine analyzes and optimizes marketer’s online campaigns–HotSocket, New York.

DM1 Corporate Hospitality: a customer relationship marketing system for hospitality marketers–Group 1 Software.

NetScore: captures Web transaction and traffic information with customer permission. The tool allows monitoring of computers at home, at work and at schools and provides the total dollars spent online by the average member of a site’s audience, indexed to the total online dollars spent by the average Internet user. It also tracks international Internet users

SCORE: The Direct Marketing Association’s site evaluation program, which provides comparative metrics for online marketers. Developed in conjunction with Greenfield Online, the DMA will be featuring SCORE at the net.marketing Conference in Seattle Feb. 27-28. To reserve a place at a demonstration, e-mail Kara Kaiser at [email protected]. — The Direct Marketing Association, New York.

B2B Tech Practice: A new division formed at this media-buying agency to serve the marketing needs of clients in the business-to-business, e-commerce and high-tech space. –Pro Media, Natick, MA