Taco Bell Corp – Lyft

Posted on by Patty Odell

Taco Mode

Fans can officially add a Taco Bell stop to their Lyft ride through “Taco Mode.” (PRNewsfoto/Taco Bell Corp.)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.