NBC Expands Shows Online with Promos

Posted on by Chief Marketer Staff

NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences.

NBC Digital Entertainment will launch an eight-part original Web series around “Heroes”. The episodes, which take viewers behind the scenes of the show, will be available starting May 21 at NBC.com.

The series, called “Inside Heroes,” gives fans a glimpse at the visual effects, music, wardrobe, stunts and make-up from the show. In addition, NBC is offering character profiles on the site to keep viewers up to date until the second season resumes this fall.

“Being able to interact with rich content all summer long is fun for the user and helps us keep the show brand top of mind,” said Vivi Zigler, executive vice president, NBC Digital Entertainment and New Media, in a statement.

Fans of “The Office” can also find extra content tied to the sitcom. This fall, “The Office 360” will let visitors to NBC.com create their own branches of the show’s fictional paper company, Dunder-Mifflin, and complete weekly corporate tasks.

Each branch that successfully completes the tasks may be integrated into an episode of the show.

NBC is also giving people the chance to experience life as a talent scout through an online promotion. This fall, consumers can register to access three “casting agencies” and create their own dream team of NBC talent. When any of the selected stars performs a trademark phrase or action, online users earn a “commission,” or points. Viewers will then be entered into a weekly drawing for a chance to win a cash prize.

“Through these innovative collaborations, we are allowing our users to interact with their favorite shows on a deeper level, and are providing full immersion in our content,” said Jeff Gaspin, president of NBC Universal Cable and digital content, in a statement.

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