The NBA Picks up Diageo Brands in Multiyear Sponsorship Deal

Posted on by Chief Marketer Staff

(Yahoo! Finance)

vodka_ciroc-200Diageo has inked a sponsorship deal to be the exclusive spirits partner of the National Basketball Association. Crown Royal and Ciroc will get a big presence with some of the marketing details outlined here. 


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone