Mobile Trends for the 2016 Summer Olympics: Infographic

Posted on by Patty Odell

Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.

Mobile Trends for the 2016 Summer OlympicsThe mobile landscape has been upended since the 2012 Games in London. For example, the infographic states that since 2012, spending on mobile advertising has increased by 684%.

Another stat indicates that Snapchat will become “a true global media distribution platform as a result of a first ever strategic partnership with NBC to stream exclusive content.” Take a look at the infographic.

Related articles:

Coca-Cola Unveils Extensive Summer Olympics Marketing Campaign

Olympic Amendment Opens Door for Big and Small Brands

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!