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What Twitter’s IPO Means for Marketers

By Sep 26, 2013

Kwan Morrow (AllTwitter)

Twitter IPOKeen marketers should already be thinking about how Twitter’s intriguing IPO will affect their efforts on that channel. It’s probable that the company will be pushed by stockholders to generate more revenue and, consequently, more products to help marketers. While much is still unknown, there are ways marketers can position themselves to succeed.