Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.
Viewers can search for codes in Pizza Hut Cheesy Bites Pizza commercials and send them to TheHUT at 843488 for a chance to win the $30,000 grand prize. During the campaign, which ends March 24, codes will become more challenging to find.
Each person who sends the correct code via text message will be entered for a chance to win the sweepstakes prizes. Five first-prize winners will receive an entertainment package consisting of $4,000 gifts. Lesser prizes include pizza for a year and music download gift certificates.
TV spots and online materials support the promotion. ipsh!, San Francisco, handles the wireless piece of the program.